A YEAR OF NISSAN
A Nissan for all
Nissan has a vast range of vehicles from 4-wheelers to hatchbacks. The brand wanted to give a distinct personality to all its models and show how seamlessly it fits into the lifestyle of the buyers.
Special days, real moments
A celebration of each special day in Malaysia with real-life moments. People, moments and memories took centre stage while Nissan, the trusted friend.
Reimaging NIM
At a time when Malaysians were not too concerned about the safety features of the vehicle, the brand wanted to raise awareness of its Safety Technology, NIM (Nissan Intelligent Mobility).
Generative AI had just started trending and the team leveraged on its popularity to create hyper-exaggerated visual stories to communicate the features of NIM and get people's attention to a seemingly 'boring' topic.
Campaign: My Day My Way
Nissan was known for heavy-duty driving; rocks, terrains, desserts and waterways. The brand wanted to break out of this box. The campaign showed how Nissan can be a part of your day; tough journeys or smooth drives. Or both..
