The ‘Value Meal’ by McDonalds was introduced to customers as meals that can be enjoyed for less than Rs.300. The campaign was carried forward through specially designed currency notes and introduced by McDonalds to highlight the ‘value meals’ at its amazingly reasonable price. The campaign was executed through traditional media and further enhanced by printing the actual currency to share among the customers.

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Role: Art Director and Designer

Agency: Publicis Groupe Sri Lanka