Here the team helped ‘Maggi Noodles’ reposition their brand purpose in helping people cook fresh food everyday by directly talking to the young parents who wants to provide a wholesome meal for their family all through their packaging.

The new packaging design emphasizes the new guidelines provided by the brand, It also showcases its visual appeal of an extraordinary meal by articulating a human tone of voice. Expanded Infographics throughout the packaging simplifies and distributes the steps on cooking and exploring recipes, making it an enjoyable family experience.